Wednesday, August 15, 2012

Olook.com.br - Stylishly Cutting out the Fashion Middle Man

For any major retailer house brands are usually the highest margin products.  Across retail, but especially online, the growth of house brands is looking increasingly pure play, and upmarket.  Businesses like Warby Parker and ShoeDazzle in the US and Oppa in Brazil have shown that cutting out standalone brands and classic retailers can upend big markets and create profitable businesses.  Olook.com.br is aiming to do the same in the hyper-competitive women's fashion space.

Very serious about delivering shoes
I visited the company's offices in Sao Paulo recently to meet co-founder and co-CEO Peter Ostroke.  Together with his counterpart, Andre Beisert, and backed by Monashees Capital, Peter co-founded the company about a year ago selling shoes, handbags and jewelry.  Since then they have grown the company's product offering and signed several branding deals with leading Brazilian designers. These include Didi Wagner, a TV show host, and Andre Lima, a high-end dress designer.  The company also recently had Ms. Lima's designs featured in a runway show at Sao Paulo Fashion Week, LatAm's largest.  


Peter with the design studio
The company does all of its design in-house and aims to give users a unique experience by creating personalized "vitrines" or showrooms based on the information they give the site about their tastes and styles.  This allows the firm to offered tailored content and to offer in-season styles at reasonable prices. The company's shoes are priced from around 69 to 199 reais, often much cheaper than stores online or at the mall.  

Ideas for the next designs
Putting together a full supply chain and creating a brand while operating a retail business are obviously not easy tasks.  But for those that can pull it off, the result can be a high margin business with significant barriers to entry. Good luck to Peter, Andre and team.

33 comments:

  1. Big thanks, Alexandre. If you ever make it to SP let me know.

    ReplyDelete
  2. This comment has been removed by the author.

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. This comment has been removed by a blog administrator.

    ReplyDelete
  5. This comment has been removed by a blog administrator.

    ReplyDelete
  6. I have a small Ecommerce and our own brand. We have products with high margin but we need investment for working capital and for business growth. http://smamfitness.com.br

    More details arilopes@folha.com.br

    ReplyDelete
  7. I must say you had done a tremendous job,I appreciate all your efforts.Thanks alot for your writings......Waiting for a new . please visit:Packers And Movers Bangalore

    ReplyDelete
  8. Really impressive post. I read it whole and going to share it with my social circules. I enjoyed your article and planning to rewrite it on my own blog. please visit here @ Packers and Movers Mumbai

    ReplyDelete
  9. Do You Need A Business Loan,Or A Personal Loan,At 1.0% If Yes? Name,Amount,Country,Loan Durations,Phone Mobile:Please, Interested applicants should Contact us via email: ( PergoCF@gmail.com ) , ( PergoCF@qualityservice.com ) , ( PergoCF@aol.com )


    Affordable Loan Offer
    Do You Need A Business Loan?
    Interested applicants should Contact us via email: PergoCF@gmail.com
    Interested applicants should Contact us via email: bayport@safrica.com
    A Personal Loan? At 1.00%
    Name,Amount,Country,Loan Durations,Phone, Mobile:
    Please, contact us for more information: PergoCF@qualityservice.com
    Interested applicants should Contact us via email: PergoCF@aol.com
    Interested applicants should Contact us via email: bayport@safrica.com

    ReplyDelete
  10. Do You Need A Business Loan,Or A Personal Loan,At 1.0% If Yes? Name,Amount,Country,Loan Durations,Phone Mobile:Please, Interested applicants should Contact us via email: ( PergoCF@gmail.com ) , ( PergoCF@qualityservice.com ) , ( PergoCF@aol.com )


    Affordable Loan Offer
    Do You Need A Business Loan?
    Interested applicants should Contact us via email: PergoCF@gmail.com
    Interested applicants should Contact us via email: bayport@safrica.com
    A Personal Loan? At 1.00%
    Name,Amount,Country,Loan Durations,Phone, Mobile:
    Please, contact us for more information: PergoCF@qualityservice.com
    Interested applicants should Contact us via email: PergoCF@aol.com
    Interested applicants should Contact us via email: bayport@safrica.com

    ReplyDelete
  11. Do You Need A Business Loan,Or A Personal Loan,At 1.0% If Yes? Name,Amount,Country,Loan Durations,Phone Mobile:Please, Interested applicants should Contact us via email: ( PergoCF@gmail.com ) , ( PergoCF@qualityservice.com ) , ( PergoCF@aol.com )


    Affordable Loan Offer
    Do You Need A Business Loan?
    Interested applicants should Contact us via email: PergoCF@gmail.com
    Interested applicants should Contact us via email: bayport@safrica.com
    A Personal Loan? At 1.00%
    Name,Amount,Country,Loan Durations,Phone, Mobile:
    Please, contact us for more information: PergoCF@qualityservice.com
    Interested applicants should Contact us via email: PergoCF@aol.com
    Interested applicants should Contact us via email: bayport@safrica.com

    ReplyDelete
  12. Have Lovely and Beautiful Salwar Suit And Many More…
    We Have Some For You In Your Budget For more…
    Plz visit:- Designer lehenga

    ReplyDelete
  13. The likelihood of an exceptional day to regard fathers and acclaim parenthood was displayed from the United States. There, a woman called Sonora Smart Dodd was stirred by the American Mother's Day merriments to organize a day to regard fathers. In the USA, Father's Day has been lauded in June since 1910.
    https://simple.wikipedia.org/wiki/Father
    http://www.fathersday-2014.net

    ReplyDelete
  14. Exclusive Collection of Salwar Suit and Many More…
    We Have Some For You In Your Budget For more…
    Plz visit:- Silk Sarees

    ReplyDelete
  15. Have Lovely and Beautiful Salwar Suit And Many More…
    We Have Some For You In Your Budget For more…
    Plz visit:- Designer Suit

    ReplyDelete
  16. You can buy from our large and diverse collection of salwar kameez, party wear suits, bollywood collection, cotton kurtis, Anarrkali suits,Bollywood saree and many other products.....
    We Have Some For You In Your Budget For more…
    Plz visit:-Wedding Dresses

    ReplyDelete
  17. We offers first and exclusive access to the world's most fascinating homes. from royal estates to artist's lofts and everything between - we dedicated to bringing its readers the best in style and design.
    Architecture and Design

    ReplyDelete
  18. We offers first and exclusive access to the world's most fascinating homes. from royal estates to artist's lofts and everything between - we dedicated to bringing its readers the best in style and design.
    Architecture and Design

    ReplyDelete
  19. Fancy designer wear our website and reasonable price More…
    We Have Some For You In Your Budget For more…
    Plz visit:- Designer Sarees

    ReplyDelete
  20. Fancy designer wear our website and reasonable price More…
    We Have Some For You In Your Budget For more…
    Plz visit:- Designer Sarees

    ReplyDelete
  21. We are a sincere Government Approved registered and certified private money lender permitted to render financial assistant to individual and cooperate bodies, ranging from the Amount of $5,000 to $100,000,000 Million Dollars , Euro and Pounds with long loan repayment period of 1 year to 20 years.
    Loan Available are Business, Personal, House,Travel and Student Loans. Apply for a loan today. Its Easy and fast to get at 3% interest rates and monthly installment payments. Check-out this great offer. If you are interested do get back us
    Contact via E-mail: royalworldfundings@gmail.com

    ReplyDelete

  22. Designer Pakistani Dresses is perhaps the desire of every single girl in this world to look amazing on her wedding day.
    It is certainly important that the bride must be the star of the show.The most beautiful woman at the wedding venue.
    In India,Pakistani Dresses are the most obvious choice for the brides.There are many Pakistani Dresses in our site...
    For more...
    Plz visit:- Pakistani Dresses

    ReplyDelete