Tuesday, March 27, 2012

Camiseteria.com - Crowdsourced Fashion Design

Crowdsourcing is not a new buzzword - think: Quora, Top Coder, Crowdspring- but it is unique in e-commerce in Brazil. When I was in Rio de Janeiro recently I paid a visit to the 6-year old company's art-clad offices. The founder and CEO, Fabio Seixas, told me the top shirt designers were invited to decorate their walls.

Camiseteria's business model relies on designers to submit ideas for t-shirts. Then, its customers vote to select the designs the company will actually manufacture and sell. The designer gets paid 1,300 reais if the shirt is selected. Since inception, the site has received 35,000 t-shirt designs and, so far, has only selected around 800 - so they are pretty choosy. The company is currently selling 5000-6000 shirts per month, with big jumps happening during the holidays. The shirts's cost ranges from 33-69 reais and they keep around 200 in stock at any one time.

They are in good company with similar business models in the US - Threadless, CafePress, Spreadshirt. Best of luck to Fabio and his team.

Examples of the office art work

Camiseteria team

Example of their stock

P.S. The last few weeks have been busy for Brazil VCs.  I recently saw a tweet from a NYC entrepreneur that said "Opening a VC office in Brazil is the new opening a VC office in New York."  Here's the latest: 

1) US media giant, Liberty Media, acquired a 5% stake in Ideiasnet.  
2) Intel Capital announced that it had made two investments in Brazil (Coquelux, Fashion.me) and expanded its Sao Paulo team to four people.  
3) BV Capital and Redpoint announced they had formed a joint fund to invest in Brazil.


  1. This comment has been removed by a blog administrator.

  2. This comment has been removed by a blog administrator.

  3. I simply would like to give a huge thumbs up for the good data you’ve Write here on this post. I shall be coming again to your weblog for extra soon.
    Packers And Movers Bangalore


  4. Superb post, we enjoyed each and everything as per written in your post. Thank you for this informative article because it’s really helpful, I really like site.
    Please visit our website: @ Packers and Movers Kolkata

  5. Get Shifting/Relocation Quotation from ###Packers and Movers Delhi. Packers and Movers Delhi 100% Affordable and Reliable ***Household Shifting Services. Compare Transportation Charges and Save Time, Verified and Trusted Packers and Movers in Delhi, Cheap and Safe Local, Domestic House Shifting @
    Packers And Movers Delhi

  6. Packers and Movers Hyderabad Give Certified and Verified Service Providers, Cheap and Best ###Office Relocation Charges, ***Home Shifting, ✔✔✔Goods Insurance worth Rs. 10,000, Assurance for Local and Domestic House Shifting. Safe and Reliable Household Shifting Services in Hyderabad with Reasonable Packers and Movers Price Quotation @ Packers And Movers Hyderabad

  7. Packers and Movers Chennai Give Safe and Reliable ***Household Shifting Services in Chennai with Reasonable ###Packers and Movers Price Quotation. We Provide Household Shifting, Office Relocation, ✔ ✔ ✔ Local and Domestic Transportation Services, Affordable and Reliable Shifting Service Charges. @ Packers And Movers Chennai

  8. Nice post! This is a very nice blog that I will definitively come back to more times this year! Thanks for informative post.# @ Packers and Movers Kolkata

  9. Packers And Movers Bangalore Local Household Shifting Service, Get Free Best Price Quotes Local Packers and Movers in Bangalore List, Compare Charges, Save Money And Time at
    Local Packers And Movers Bangalore

  10. Hire Best Packers And Movers Mumbai for hassle-free Household Shifting, ***Office Relocation, ###Car Transporation, Loading Unloading, packing Unpacking at affordable Price Quotation. Top Rated, Safe and Secure Service Providers who can help you with 24x7 and make sure a Untroubled Relocation Services at Cheapest/Lowest Rate @ Packers And Movers Mumbai

  11. Local Packers and Movers Bangalore List, Get Best Price Quotes, Compare Movers and packers Charges, Top, Local Household Shifting Services. Packers And Movers Bangalore